18 Effective Online Logos That Give Websites An Edge

Online logos have to contend with a lot of competition. There are logo designers all around the world, all of them competing to make a better logo than the last one. With websites proliferation the World Wide Web, there is a lot of work for logo makers, but only the best of the best manage to create logo designs that work. Creating an online logo is not as easy as you might expect. A brand’s website will draw viewers from around the world, viewers who have access to innumerable logos during their online visits everyday. So how can a logo designer ensure that his/her logo samples edge ahead of all the rest?

Online logos, like all other kinds of logos, have to look good. They also have to be true to the brand. It helps, of course, if they feature simple designs. Minimalism is in, but sometimes, it is the more elaborate logo the gets all the eyeballs. A strong color palette that is true to the context, relevant fonts and a catchy idea add to the design. It is hard to explain, but every time you see a great logo, you recognize why it works.

In this post, we bring you 18 fantastic designs that we think would work perfectly as online logos. You might be interested in taking a look at cool logos,  22 intelligent logo designs and 20 creative logo designs. Scroll through and tell us what you think!


Designer: Dan Gretta

At first glance, you see a lion, its mane flying majestically in the wind. Then you look closer and you see a guitar-like object formed by the face of the line. Pay a little more attention, and the mane is really a stylized collection of keyboard keys. The designer sticks to basic black and white to bring out the two aspects of the image. Music brands looking for online logos might want to stop by here.

Wyldlyfe logo

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Designer: Baspixels

Plenty of logo makers experiment with mail-related logos. Here is another case in point—a nicely done one at that. The designer here has used the hand-shaped cursor as the starting point for this design, placing it like a letter within the open envelope. This is not just mail, this is “touchmail”. The outline drawing works well with the simplicity of the font.

Touchmail logo

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Caveman Entertainment

Designer: Brandclay

Silhouettes can be quite successful in the field of online logos. Take the instance of the Caveman Entertainment logo. We have a recognizable silhouette of the quintessential caveman—apelike in stature with a club in his hand. But this caveman wants to be entertained, so he slips on a pair of headphones and chooses a playlist on his iPod. The result being that we have a fun logo that might play a role in bringing fickle web surfers into repeat visitors.

Caveman Entertainment logo

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Review Heaven

Designer: Draek

A lot of logo artists take inspiration from well-established brand logos. I like when I can recognize similarity with an existing logo while also finding originality and a new creative perspective. Review Heaven reminds me of the many motorbike insignia, but the angel wings, the star and the halo dotting the “i” imply that the designer really made an effort with this one. We like the heavenly feel, and the clouds in the background help too.

Review Heaven logo

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Get Wired

Designer: Dan Sensecall

Technology has invaded and pervaded our lives. So we are connected everywhere we go—even when we are doing something simple like grabbing tea or coffee. That is why I love Get Wired. Sometimes online logos attempt to get too complex, but this logo does not fall into the trap. The image of a coffee cup made out of crisscrossing colorful wires is a winner. The colorful fullstop at the end does not hurt either. Great concept and great palette!

Get Wired logo

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Pixel Camp

Designer: Claire Coullon

Sometimes, a logo does not need an image. The name of the brand is enough to win over repeat visitors. With Pixel Camp, the designer ensures just that. She uses a simple retro font in running handwriting to carry the brand name and simpler upper caps font to carry a tagline. The muted color palettes add to the elegant simplicity of this great logo idea.

Pixel Camp logo

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Green Apple Transfers

Designer: Pfab

The Green Apple Transfers logo is as cute as they come. First up, the designer keeps it all about the name—the company is called Green Apple, so the logo should depict a green apple. The only change is that this seems to be a green apple on wheels, and it is smiling! The concept is charming and it certainly points to a great online image for a travel outfit.

Green Apple Transfers logo

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Designer: Srdjan Kirtic

Some designers like to go all out with their logo samples. Some others keep it minimal. Take the case of Catsy. This fine logo keeps it black and white. The name points to a cat, and the image suggests a cat too. But the logo maker has used only the eyes and the nose to suggest a feline presence. It is simple but it gets its point across, while the clear typography does the rest.

Catsy logo

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Forest Grill

Designer: Oliverakos

As soon as you look at this logo example, there can be no doubt in your mind that this is intended for a restaurant located up in the forested mountains. The logo description states the same intent. This is a fine example of a professional logo what with the clean straight lines making up the chalet and the evergreens. Even the typography stands straight up like the trees. Breaking the straightness is the little squiggle of smoke emanating from the chimney. A muted palette completes the picture. A job well done!

Forest Grill logo

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Homegrown Music

Designer: Logobunny

A potted plant represents the “homegrown” aspect of this logo. But this is not a logo design for a nursery. It is intended for a musical outfit—maybe a band or CD store, probably a recording studio. The icon is really cute and the designer has kept it simple. I really love how the musical notes appear to be growing out of the pot.

Homegrown Music logo

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Buzz Cart

Designer: Sean Heisler

Online shopping sites are a rip-roaring business nowadays. New and upcoming e-retailers obviously have a huge demand for online logos, and Buzz Cart is a great example. The design mimics a shopping cart—that’s simple enough. But then you look closer and you see that its yellow and black with antennae like a bee’s and you know that this is a “buzz” cart. Love the simplicity of the design, and the typography works really well with the icon.

Buzz Cart logo

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Designer: Logoturn

Logo makers seem to have a weakness for snowflake logos. When I was researching online logos for this post, I came across a wide range of snowflake designs and this one, in particular, caught my eye. The designer has retained a familiar snowflake shape, but the magic is in the coloring. The flake looks rather like a light source, glowing beautifully against the rich blue background.

Glowflake logo

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Monkey Business

Designer: 1pxrgba

Stuffy corporate designs work in the real world, but in the online realm, it helps to have something with a little funk. The Monkey Business logo keeps it business-like with the white shirt and tie, the muted grey-rich color palette and the circular framing of the icon. But it does not lose its sense of humor—after all, that is a monkey dressed for work.

Monkey Business logo

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Designer: Ioskens

Writers tend to write by night, presumably under the yellow glow of a lightbulb, and then too, presumably with a fountain pen. If you have a blog or a website dealing with fiction, this bright logo could end your scouting through pages and pages of online logos. The outlined icon, the simple type and the spreading glow make this one a great logo.

BulbFiction logo

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Clementine & Casper

Designer: Annakovecses

The description mentions that this cutesie logo is intended for a luxury clothing line for children. The use of bunnies—two of them peeping out from the top and the bottom of the signage—gives this logo a childlike feel. The lack of color takes nothing away from this pretty design. It sure would work beautifully on a clothing label.

Clementine & Casper logo

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Five Star October

Designer: Jaba

This one was designed for October events in the city of Batumi. I like the shading. Not only does it look pretty, it also suggests that a wide range of events will be on offer. The illustration clearly depicts various highlights from Batumi city. The use of fonts that keep decreasing in size adds to the drama.

Five Star October logo

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Full Time

Designer: Houston-we

If it is employment you seek, a logo that shouts full time is sure to appeal. This logo design is a great inspiration for the makers of online logos. Not only has the artist managed to capture the essence of full time work, but has also played with the concept of “the glass is half-full”. The use of two types of font complete the effect.

Full Time logo

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Elephant Combs

Designer: TbwaIndia

Online logos that do not necessarily fall into a specific category enjoy a special advantage. Take the case of the Elephant Combs logo—it could work for a travel site, for a fashion label, maybe even for a hair salon. It’s simple and could work in a range of colors.

Elephant Combs logo

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