Guest blogging: Do’s and Dont’s

Anything done in proportion, for a good cause with a good intention reaps benefits. Agree?

Apply this to the world of guest blogging now.

Task done: Write a guest post

Purpose: Let your knowleadge go viral, Drive traffic to your website, Build authority for your work, develop connections with fellow bloggers and get a link in return, if the publisher is willing.

Good cause:  Share the information you have. Let it go viral.

Good intention: You know your subject, you know your audience but the trick is you wish to attract audience to make them aware about your brand. And hence a guest post at a known blog with a huge readership from your niche would solve the purpose.

End Result: It will be a win-win situation. You are on your way to score a name in your niche.

guest blogging

You may say if the content is high quality with great insight on the subject then why Google doesn’t showcase it in its organic searches. Why is one supposed to test guest blogging method?

Thanks to growing competition. There is a pool of quality content, efficient bloggers but today’s foremost requirement is online real estate that becomes the face to the traffic driving blog posts from known/unknown authors.

What is guest blogging or guest posting?

That awkward moment when you sit down and say why no readers to my website when I am writing quality posts?  Am I am missing on content marketing? Mind you, there is no dearth of audience. It’s just that how well your webpage ranks in search engine.  And then you are told may be a known blog from your niche can supply you with interested readers. Guest blogging is one of the key content marketing strategy to spread a word about your blog if you are a newbie, create opportunities if you are a freelancer and showcase your portfolio if you are a designer and so forth. And what gives you mileage out of guest blogging is the quality of the post.

Why do you want to do guest blogging?

a)    For links? Let another algorithm update come and you are gone. Mind you, it’s easy to game bloggers but not Google.
b)    For Authority? You are on the right street. Writing for known blogs on subjects where you expertise is a killer technique to invite eyeballs and build readership.

For more guest post guidelines, visit here.

Do’s when guest posting:

1)    Look for websites/blogs which target audience similar to yours.
2)    Find out the authority of the blog where you wish to guest post via checking its SEOmoz Domain Authority, alexa rank or PageRank .
3)    Numbers Matter! Check for the site’s interactivity with its readers i.e. number of comments, subscribers and social media shares (Facebook, Twitter, and Google+) it has gained and its frequency. It should be functional enough to maintain the interest of its readers now and later.
4)    Check for previous guest bloggers to the blog and find out how their posts performed at social media platforms.
5)    Check out if the link profile of the site sounds natural?
6)    To perform better, the topic of your blog post should revolve around the keyword the site already ranks for. This increases the probability of guest post showing up in search results thereby driving traffic.  Now, if the site is already ranking for a certain keyword, you have to find out that unusual angle to the post that hasn’t been covered so far.
7)    There should be fixed standards/guidelines for inviting/assessing and accepting the guest blog post. Any online property which allows you an easy entry into it via guest posting might prove spammy.
8)    The best blogs to publish guest blogs are the ones where you can contribute frequently than asking for a particular blog post in a while.
9)    When the guest post is up and running , make sure you promote it via twitter (many times), facebook and might even give a heads up to it via your blog. (via Goins, Writer ) http://goinswriter.com/guest-posting/

Dont’s

1)    Avoid guest posting on sites that feature poor design, excessive ads, no “contact” page, no social media presence
2)    Avoid blogs that are not updated regularly or feature only guest posts

Bonus: 6 Steps to Guest Blogging  

Search queries: Appended here is couple of the search queries you should follow to identify publishers in your niche:
•    [keyword] blogs
•    [keyword] “submit a guest post”
•    [keyword] “submit post”
•    [keyword] “submit an article”
•    [keyword] “guest post”
•    [keyword] “guest blog”
•    [keyword] “write for us”
•    [keyword] “become an author”
•    [keyword] “become a contributor”
•    [keyword] “become guest writer”
•    [keyword] “guest column”
•    [keyword] “guest blogger”

What does Matt Cutt have to say about Guest blogging? Do guest blogs still function post-panda?

a)    It’s great to have a known writer do a guest post for you and fine to lesser known names so far they bring vale to the site by delivering a comprehensive copy and maintaining the content quality.
b)    Make sure, the particular guest post at your blog is exclusively written for you and is not rotated across other outlets. If that happens, the so-called original article turns into low quality article bank in no-time.
c)    If getting links is purely the cause of writing guest post, then Google chooses to ignore that massive links generated so far.   Thanks to its algorithm.
d)    Don’t let anybody/everybody write a guest post for you in exchange of a link. Check the writer’s authority. Also, a link directed to a low quality website from your blog can harm your rankings. So, think twice.
e)    Google is against low quality blogging, guest blogging, spreading spammy links, article spinning as these factors signal the intention of the writer to acquire links without contributing anything substantial to the readers, thereby signaling Google to smell something fishy going around.

Follow no short-cuts. Remember, reputation is gained and cannot be purchased. So invest your time developing relationships. Remember, what determines site’s ranking is the continued interest of the ultimate readers who are also humans and not any algorithm that can be played with.

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