Great design and arrogance forms a bad couple, who remains uninvited at Urban design furniture store BoConcept. The story having a Danish Legacy has its footprints across 270 stores in 60 countries. Now, what more a brand would have asked for than sealing a global partnership with a Celbrated Danish Actor Mads Mikkelsen. The short film “The Call,” is a literal invitation to all design fanatics there to venture into their collection and bring home the precious assets that will add functionality to your abode.
The Location of the film provides a perfect background to BoConcept philosophy. Shot in Valencia, Spain at the home of BoConcept designer Morten Georgsen, the villa’s open floorplan, large windows, exquisite materials, and a breathtaking view made for the perfect setting. It is an achievement having featured one’s own products as a part of the drama. Georgsen must be feeling blessed.
Georgsen designed the house himself using levels and various types of flooring as well as an impressive staircase to define areas in the open space. The various outdoor rooms and the outdoor lighting were perfect to create the right ambience for the film. BoConcept is known for taking the relation beyond a customer by respecting your ideas and wishes.
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